You’re expanding into a new market, considering a joint marketing campaign, or maybe teaming up to bid on a bigger client. Whatever the trigger, forming a partnership is a major decision. When done right, collaborations can unlock growth, efficiency, and visibility for both parties. But without structure, many dissolve quickly — or worse, damage your reputation. In this guide, we’ll break down how small business owners can collaborate effectively, avoid common pitfalls, and build lasting, mutually